Mike Allen is a Marketing Director at TechnologyWest with a background in Digital Media, Website Development and Marketing.

Responsibilities

Mike Allen joined the TechnologyWest team in February 2022 and his duties include creating and deploying marketing campaigns; design, layout, buildout, code and copy for web pages, creation of web-based emails and monthly newsletters, and managing Social Media Posts on Facebook and LinkedIn.

Professional Background

Mike has worked in Marketing and Design for over 10 years. He specializes in website development, email campaigns, print and web-based advertisements and e-commerce. 

He worked as the Director of Website Development with Outdoor Prolink where he Led a team of developers from Bangalore, India to integrate their e-commerce platform with dozens of manufacturers. This system allowed for seamless communication of orders, inventory levels and dynamic pricing changes.

He also worked as Outdoor Prolink’s Operations and Marketing Manager where he designed, developed, deployed and tracked weekly email campaigns, banner ads and promotional sales.

Prior to his Digital Media career, He worked for The National Outdoor Leadership School (NOLS) as a Senior Field Instructor. There he taught rock climbing, backcountry snowboarding, mountaineering and backpacking courses, accumulating over 100 weeks of field work. Each course lasted 28 days in length and took place in the remote areas of Wyoming, Alaska, Arizona and New Mexico.

Education

Mike Allen studied Fine Art at Miami University in Oxford, Ohio and Digital Media at Full Sail University in Orlando, Florida

Personal

Mike Allen lives in Golden, Colorado with his wife Kat and their two kids Morgan and Parker and dog Kona. He loves getting outside to hike, bike, snowboard and fish. Other hobbies include playing guitar, solving mechanical puzzles and crafting delicious homebrew.